Vaccine Hesitancy

A highly targeted strategy to boost vaccinations

Why are some individuals and communities hesitant about COVID-19 vaccines? The reasons are as diverse as the people in those communities. Understanding their concerns and addressing barriers can help you increase confidence and immunization rates.

The key to getting COVID-19 under control

Throughout the pandemic, we’ve provided expert consultation and innovative ideas to address government challenges like vaccine hesitancy. Our work includes:

  • Surge support for the CDC-Info hotline, expanding operations to 24/7 coverage
  • Outbound call center launch in just 4 days to report results from 47 federal testing sites  
  • COVID-19 screening, testing, contact tracing, and vaccination scheduling for federal, state, and local governments 
  • Development of a national helpline for the CDC, with a capacity for 500,000 calls per hour to address barriers to vaccination
  • Department of Veterans Affairs initiative to complete vaccination records and conduct outreach to the unvaccinated
Let's talk about vaccine hesitancy

Appealing to different segments of your population

Many factors influence vaccine attitudes, including age, ethnicity, location, health, and political affiliation. Our data-driven approach uses this information to predict the root causes of someone’s hesitancy. Then, we employ a targeted campaign strategy to address that hesitancy, using health policy and behavioral economics to inform and build our outreach. Maximus can:                 

  • Identify messaging and solutions that will resonate most with different groups
  • Connect with people in real-time to address their barriers, and clear up misconceptions and confusion
  • Mobilize action, including resolving logistical challenges for those lacking access
  • Get more people vaccinated and ensure recommended follow-up
Download our eBook to learn more about our targeted solutions

Our approach to vaccine hesitancy

Here’s how we work with you to overcome reluctance, achieve better results, and protect the public’s health.

Public health experience you can trust

Throughout the pandemic, we’ve provided expert consultation and innovative ideas to address government challenges like vaccine hesitancy. Our work includes:

  • Surge support for the CDC-Info hotline, expanding operations to 24/7 coverage
  • Outbound call center launch in just 4 days to report results from 47 federal testing sites  
  • COVID-19 screening, testing, contact tracing, and vaccination scheduling for federal, state, and local governments 
  • Development of a national helpline for the CDC, with capacity for 500,000 calls per hour to address barriers to vaccination
  • Department of Veterans Affairs initiative to complete vaccination records and conduct outreach to the unvaccinated
Learn more about our Public Health services