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  4. Maximus earns top honors for Michigan Medicaid materials

Maximus earns top honors for Michigan Medicaid materials

December 2, 2020

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Our communications about new program requirements were designated the Grand ClearMark Winner for 2020.

A woman sits at her kitchen table as she reviews a letter about meeting new Medicaid work requirements and continuing her coverage. One hand is holding the letter in front of her, the other hand is touching her mouth as she concentrates.

Our Healthy Michigan Plan work requirements letters and exemption form were honored as the 2020 Grand ClearMark Winner by the Center for Plain Language. The judges noted our thoughtful and pragmatic efforts in healthcare communication.

“We are honored to receive this recognition for our hard work in helping government serve the people, especially during a year when individuals and families have more questions than ever about their healthcare,” said Bruce Caswell, President and CEO, Maximus. “Due to the COVID-19 pandemic, government programs and policies are changing and evolving, which puts extra emphasis on clear and trusted communication. I am so proud of our team for producing content that shares vital information in clear, concise language that people can quickly understand.”

We worked closely with the Michigan Department of Health and Human Services to develop the work requirement communications. Other states that implemented this type of Medicaid policy saw people lose benefits due to misunderstanding and noncompliance with the complex new rules. Our goal was to make sure beneficiaries in Michigan understood the program and how to keep their healthcare coverage.

The following communications and digital solutions that we created for state government programs earned ClearMark awards in 2020.

  • Forms, Applications, and Statements Category: Healthy Michigan Plan work requirement exemption form
  • Letters and Correspondence Category: Healthy Michigan Plan work requirement letters
  • Before and After Category: Georgia Childcare and Parent Services provider handbook
  • Digital and Spanish Language Categories: NY State of Health mobile app

The Center for Plain Language is a nonprofit organization dedicated to helping government agencies and businesses create communications that are clear and easy to understand. The Center’s ClearMark awards recognize plain-language communications created by organizations across North America.

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Across all 50 states and D.C., we help agencies accelerate service delivery to address challenges and move people forward. 

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